.Manly Bands is a direct-to-consumer homeowner of males's rings. The firm introduced in 2016 after John Ruggiero, the co-founder with his partner Michelle, could not discover a suitable wedding ceremony band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our experts went over the firm's starting, unique band products, and also more. Since then, Manly Bands has actually gotten its maker. The creation of bands coming from, state, Port Daniel's scotch barrels or even Fender guitar strings produces engaging online video, mentions Ruggiero, excellent for storytelling on social media and also somewhere else.The whole audio of our chat is actually embedded below. The records is revised for duration and quality.Eric Bandholz: Offer us a review of what you carry out.John Ruggiero: My other half, Michelle, and I started an on the internet ring company called Manly Bands in 2016 to fix an issue of wedding ceremony bands for males. Our experts were actually only married. I have sizable fingers and also couldn't locate a band that I just liked that was certainly not overpriced. My options were ordering coming from a directory or even having one thing custom-made.I found yourself getting coming from a web site. The ring arrived in a standard mailer, without box or even customer service. It was a horrendous experience by today's ecommerce criteria.We obtained gotten married to, relocated to Fla, and also required a work. We told ourselves, "Our company're both business owners. Why don't our team develop our personal business?" Our company explained the forms of issues our company will viewed and just how to solve all of them. My band knowledge came up, as well as our team chose to make an effort to resolve it for various other men.Our target when our team began was actually to pay for lease. Our team assumed creating a married couple thousand dollars a month from this would be actually wonderful. We considered it a way of living service, not high-growth. It was simply Michelle as well as me in our garage making rings and delivering all of them out to clients. Our team had actually appealed something. Our information reverberated along with potential customers.Michelle and also I create a great team. I come up with ideas, as well as she's the implementer. A lot of our effectiveness mosts likely to her imaginative thoughts. She titles the bands as well as builds personalities. She links the bands to customers. Explaining a ring entirely as "eight-millimeter black" failed to cut it.We designed rings from unique products, like Port Daniel's barrels or even exclusive metals. The business took off. Since then, our experts have actually grown significantly. Our team currently have more than 55 people in the Manly Bands household. About one-half of those are actually band artisans who work in our just recently acquired production shop in Utah.Bandholz: When did you obtain a supplier?Ruggiero: Concerning a year and also an one-half earlier. Our company had been their consumer for a long times, so we understood them effectively. The majority of their company was actually retail, which failed to rate of interest our company-- heading to mom-and-pop jewelry experts. They preserved their wholesale consumers as well as brand name. Our company obtained a number of their properties and delivered over employees.Inducing a production team has been one of the most effective traits our team have actually done. It is actually been actually extraordinary to head out certainly there and view all of them make rings out of Fender guitar cords or even metallic from an M1 Abrams container.Bandholz: How does internal production influence advertising and marketing?Ruggiero: It's been actually large. Taking a video camera to the opposite of the office as well as shooting the staff making use of lathes to cut the steel rods or even bourbon barrels in to rings makes for unbelievable online video. Our team possess our electronic camera team around all the time. Our experts make use of that video on our social media sites and also in our adds and also bulletins. We make an effort to ensure that due to the fact that the majority of companies in the men's band area do not manufacture. They lose ship or even order coming from foreign and then deliver it out. But we prefer it to last a life-time and be actually something folks can easily take satisfaction in.Our company've had a great deal of success with our armed forces heritage selection, where we source unique armed forces materials. We possess the M1 Garand rifle sell, the hardwood part, from World War I. Seeing our team put that in the lathe as well as reduced a piece out for a ring is actually exciting.Our advertising for those rings discuss the past, the soldiers, where the weapon was utilized, and things like that. My other half and I researched filmmaking in university. Our company utilize our abilities to enlighten as well as tell a story. As an example, I just recently obtained an email from a consumer that discussed that his grand daddy utilized to drive M1 containers. The consumer blessed one of those rings to his grandpa, and also they possessed very an emotional exchange. It's nice to aid customers associate with their past and generate something relevant.Bandholz: Where can people purchase a band coming from you?Ruggiero: ManlyBands.com. We possess images on Instagram, too. I perform Twitter and LinkedIn.